Best CBD Oils of 2020 Review (Potency, Quality, Price)

The thing about CBD oil today is that it’s everywhere. A few years ago, it was nothing but a novelty. Today, it is sold by thousands of vendors from around the world. It isn’t a regulated industry, so there are few barriers to entry. As a result, the market is saturated with low-quality products that are a waste of money.

Fortunately, several reputable brands have earned trust through several years of exceptional service and top-notch products. The most significant difficulty is wading through the thousands of subpar items. In this guide, we save you the trouble by outlining the best CBD oil companies in the industry. We have selected five outstanding brands, according to the following categories:

  • Overall quality
  • Taste
  • CBD potency
  • Customer ratings
  • Value for money

Each of these brands offers something different. Before we delve any deeper, let’s find out a little more about CBD oil.

What Is CBD Oil?

What Is CBD Oil?

CBD oil is a substance derived from the cannabis plant. It can come from marijuana, or hemp, which itself is a variety of Cannabis sativa. Proponents claim it has an array of therapeutic benefits. The suggestion is that CBD could ease the symptoms of conditions, including anxiety, depression, and epilepsy.

At present, it is not an FDA approved substance. The exception is a drug called Epidiolex, which has CBD as a main ingredient. The 2018 Farm Bill caused a fair degree of confusion. It removed industrial hemp from the list of controlled substances, but not CBD. This is even though hemp contains a significant amount of the cannabinoid! The Farm Bill states that hemp is legal with a THC content of up to 0.3%.

The extremely low level of THC means those who use CBD oil should not feel an intoxicating high. This is one of the reasons why many parents are comfortable giving it to their children. As you will discover in this guide, not every CBD product is created equal. The best brands put time, effort, and money into producing the best products. This is one of the reasons why premium-grade CBD is relatively expensive.

While there are dozens of cannabidiol products, CBD oil remains among the most popular. It comes in a bottle with a dropper. You place a few drops of the oil beneath the tongue and hold for up to 60 seconds. This process enables the cannabinoids to enter the body via the sublingual gland. It seems likely that CBD taken sublingually has a higher absorption rate than CBD consumed orally.

What Are the Benefits of CBD Oil?

When discussing CBD oil benefits, one must tread very carefully. Remember, it is not an FDA approved substance. As a result, sellers can’t make any health claims. They can’t say that CBD ‘treats’ or ‘cures’ any condition or ailment. As a result, all discussion of how cannabidiol could work must use careful language.

Rather than curing or treating anything, you should see CBD as a means of helping you maintain a healthier lifestyle. This could mean:

  • Regulating your sleep cycle.
  • Helping you better manage everyday stresses.
  • Assisting you in the management of a condition’s symptoms.

The level of study into the cannabinoid is increasing significantly. Some studies suggest it might reduce a person’s level of anxiety or help them sleep. Other data supports the notion that CBD helps decrease the pain someone feels.

Perhaps one of the most detailed fields of study into the benefits of CBD oil relates to epilepsy. There is evidence that using cannabidiol can reduce the frequency and severity of seizures. A study by Silvestro et al. published in April 2019 in Molecules, suggests that CBD “could represent hope for patients who are resistant to all conventional anti-epileptic drugs.” There are dozens of research papers that draw similar conclusions.

This study by Welty et al., published in Epilepsy Currents in 2014, provides more information into CBD and epilepsy.

The trouble is, the lack of clinical research hinders the cannabinoid’s case. Without this specific form of evidence, the FDA is unlikely to change its stance. Without full legality, it isn’t easy for researchers to get the funding they need! This vicious circle needs to end!

A Tricky Situation

Although most states allow CBD, albeit unofficially, others make it more difficult to obtain. The Idaho Office of Drug Policy clearly states that CBD products must contain zero THC, for example. In Idaho, the CBD must also come from one of five outlined parts of the hemp plant.

The federal government is leaving it up to individual states to monitor CBD. Only a handful have bothered to try and regulate the market. The rest make things as unclear as possible. Although arrests for selling or using CBD are rare, they are not wholly unknown. We recommend learning more about the cannabinoid in your location by reading our CBD state guides.

How to Choose the Best CBD Oil

If everything seems fine in your state, the next step is to discover how to find the best quality CBD oil. We recommend taking the following steps in your search:

  • Check out the Hemp Source: Ideally, brands use industrial hemp grown in the United States or one of a select few European Union nations. Hemp from regulated farmlands maintains high levels of quality. As a result, you know the hemp is free from GMOs, and contaminants such as pesticides and heavy metals.
  • Third-Party Lab Reports: These are not cheap, but reputable brands pay for them. A lab report lets you know the cannabinoid and terpene content. In most places, the maximum permitted THC content is 0.3%. In states like Idaho, however, you are not even allowed trace amounts.
  • Look at Extraction Method: CO2 extraction involves the use of carbon dioxide to remove cannabinoids from the plant. The supercritical version of this process is considered the gold standard. You can also get good products from ethanol extraction, but there is a risk of solvent residue being left behind. In general, CO2 removal gives the best quality of CBD oil.
  • Finding the Extract Type You Like: You can buy full-spectrum CBD, which contains a massive array of cannabinoids and terpenes. There is also broad-spectrum, which is almost the same but contains no THC. Finally, there is a CBD isolate. This includes no other cannabinoids and terpenes other than cannabidiol. For those that believe in the entourage effect (compounds work together better than in isolation), this is not the form of CBD they want.

Other things to consider include:

  • Overall customer review score.
  • Standard of customer service.
  • How long the brand has been in the industry.
  • The CBD oil’s other ingredients.
  • Brand transparency and reputation.
  • Website experience.
  • Shipping, refund, and return policies.
  • Product range

Our Guide to the Best CBD Oil Brands

Our Guide to the Best CBD Oil Brands

It wasn’t easy narrowing down the list of CBD oil brands. We analyzed what we recommended above, in a bid to trim the fat. It worked pretty well as we quickly removed dozens of companies that we believed didn’t come close to making the grade. Incidentally, you can read our list of CBD oil reviews, and see if you can find a brand you like that isn’t on this list.

Aside from considering CBD oil reviews from customers, we also looked at the overall quality, taste, CBD concentration, and value for money. Ultimately, we settled on the following five brands:

  1. PureKana
  2. Premium Jane
  3. Charlotte’s Web
  4. FAB CBD
  5. JustCBD

Keep reading to discover the best CBD oil on the market.

PureKana – Best Quality CBD Oil


Our Rating: 5/5

PureKana is based in Scottsdale, Arizona, and offers a wide range of innovative products. Aside from selling the best quality CBD oil, this brand sells CBD-infused beverages, toothpicks, honey sticks, and much more. PureKana ticks all the boxes with CBD derived from organically grown hemp, which is extracted using carbon dioxide.


  • Uses organic farming practices only
  • Detailed third-party lab reports on site
  • Offers free shipping to most states
  • Outstanding product variety


  • Doesn’t offer any ‘starter’ CBD oil dose

We could wax lyrical about this brand’s product range, but we will stick with PureKana CBD oil. It comes in four flavors: Vanilla, Mint, Citrus, and Natural. For the first three options, you get the standard CBD concentrations: 300mg, 500mg, and 1000mg. However, if you want PureKana natural CBD oil, there are large 2500mg and 5000mg bottles. Very few brands on the market provide such an option. The first three concentrations come in 30ml bottles, and the other two come in a 60ml bottle.

PureKana takes great pride in pointing out that it gets the raw hemp from pilot research farms in Kentucky. Most industry experts suggest this particular hemp is among the world’s finest. The brand uses CO2 supercritical extraction to get its full-spectrum CBD. If you want to check out the full list of cannabinoids and terpenes, simply check out PureKana’s range of lab reports.

PureKana is a brand that has earned a reputation for selling CBD oil of the best quality over several years. It has featured in a wide variety of major publications such as Forbes, LAWeekly, and Medical Daily. Most websites that analyze top CBD oils include PureKana in their lists, and we’re no exception. For us, it is the #1 CBD oil, and the standard that the rest must live up to.

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Premium Jane – Best Tasting CBD Oil

Premium Jane

Our Rating: 4.9/5

Premium Jane CBD oil doesn’t lag behind when it comes to the pure quality of its products. Like PureKana, it is based in Scottsdale and uses American-grown hemp. It also utilizes CO2 extraction, provides lab reports, and has a growing customer base.


  • Organic hemp with no solvents
  • Excellent value for money
  • A vast range of full-spectrum CBD products
  • Delicious tasting CBD oil


  • Doesn’t sell vape products at present

Perhaps the one thing that separates PureKana from Premium Jane is the CBD concentrations available. While PK has its big 2500mg and 5000mg bottles, PJ only goes as far as 1000mg. It also sells 300mg and 600mg bottles. Each one comes in a 30ml bottle, so you get up to 33.33mg of CBD per ml in the 1000mg version.

What sets this brand apart is the fact it sells the best flavored CBD oil we have ever tasted. You can get Natural, Mint, Citrus, and Mint Chocolate. You are on to a winner no matter which one you choose. The Mint flavor is refreshing and lingers delicately on the tongue.

However, you will struggle to find a better experience than the Mint Chocolate option. It is the single best tasting CBD oil we’ve tried. You may feel as if you’re cheating on your diet! Place it under the tongue, and savor every last drop.

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Charlotte’s Web CBD – Best High Potency CBD

Charlotte’s Web CBD

Our Rating: 4.7/5

This famed brand claims it is “The world’s most trusted hemp extract.” Charlotte’s Web CBD oil gained international recognition after helping a young girl named Charlotte Figi, who had Dravet’s Syndrome. After taking the high potency CBD developed by the Stanley Brothers of Colorado, the number of seizures she suffered reduced from hundreds a week to a handful per month.


  • Well-known and reputable brand
  • High-quality hemp extract
  • High CBD oil concentrations available
  • Nice range of flavors


  • Customers often claim the shipping is slow

After careful consideration, we determined that CW provided the best high potency CBD oil. The brand also sells lower concentrations for newbies, or individuals looking for a lesser amount. You can get CBD oil from Charlotte’s Web that contains just 7mg per ml of liquid. There is also a ‘mid-range’ option with 17mg per ml.

The next step up is the CW ‘flagship formula,’ which contains 50mg of CBD per ml. However, this is no longer the highest potency CBD oil available on the website. You can now get CBD oil that contains 60mg of the cannabinoid per ml.

While the PureKana 5000mg has more CBD per ml, it is only available in one colossal size. The Charlotte’s Web option is more affordable at $119.99 per 30ml bottle. It means you get 1800mg of CBD in total. Choose between Lemon Twist, Mint Chocolate, and Orange Blossom flavors.

Charlotte’s Web uses supercritical CO2 extraction to remove the cannabinoids from the hemp plant. Aside from premium hemp extract, carrier oil, and flavor, there is nothing else in this oil. It is of the highest quality and extremely pure. We love it!

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FAB CBD – Best-Rated CBD Oil


Our Rating: 4.6/5

FAB CBD oil is among the highest-rated we have found online. The brand was formed in 2017 to develop products for the ‘everyday’ person. It has certainly succeeded, and the company is proud of its no-frills, no-hype persona. It sells affordable CBD products, and the site is neat, tidy, and easy to navigate.


  • Excellent value for money
  • CO2 extraction
  • Vegan-friendly
  • 30-day money-back guarantee


  • Relatively limited range of products 

With a handful of exceptions, FAB CBD has received rave reviews and is among the best-rated CBD oil brands online. Aside from the hundreds of 5-star reviews from verified customers, the brand does its utmost to answer visitor queries. It has a level of customer service that surpasses most others in the industry.

The oil itself isn’t bad, either! There are four CBD concentrations, ranging from 300mg to 2400mg. There are also five flavors, and for us, cherry was the tastiest. Apart from organically-grown hemp extract, this top-rated CBD oil includes terpenes. This is one of the reasons why it smells and tastes so good!

FAB has elected to keep the same size bottle for all four concentrations. As a result, you can get a significant amount of CBD per ml in the largest offering. The brand also sells a few other products, including CBD chews and dog treats. All products are sourced from hemp plants in Colorado and are very well-priced, in our opinion.

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JustCBD Oil – Best ‘Affordable’ CBD Oil


Our Rating: 4.5/5

The JustCBD CBD brand hails from Florida and is growing in influence. It began as a small operation in 2017 but has slowly grown in prominence. Now, it has gained a level of recognition for providing high-quality CBD products for extremely affordable prices.


  • An enormous range of products
  • New and interesting edibles
  • Lots of low-cost products for newcomers
  • Good quality customer service


  • Relative lack of brand information

For a relatively small brand, JustCBD has a very generous selection of products. Aside from selling one of the best inexpensive CBD oil products, the company has a superb selection of edibles. Products in this section include dried fruit and honey sticks.

As for the CBD oil, you can purchase one of six concentrations. The largest, 1500mg, costs $119.99. You will find cheaper options online, but not many brands sell a 50mg CBD bottle as JustCBD does. It costs just $14.99, which makes it the ideal entry into the world of cannabidiol. While it is expensive on an mg of CBD per dollar basis, it is a great way to try the compound without having to spend $50.

All of the company’s products have a Certificate of Analysis, so you don’t need to worry about purchasing low-grade CBD. Overall, we feel as if it is the best affordable CBD oil around.

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Bottom Line on the Best CBD Oil

Trying to identify the best CBD oil on the market was extremely tricky. There are a lot of hot new brands gaining a lot of positive attention. However, we still feel as if the best CBD oil comes from ‘old hands’ such as the companies we have listed above. Most of them have been around for several years, and have developed stellar reputations.

Ultimately, we believe that PureKana is the #1 brand on the market, narrowly ahead of Premium Jane. PK has the right balance between quality, cost, and range of products. The CBD oil tastes fantastic, and countless users say it has helped them.